Microsoft Strategic Management Essay

Background It’s the 1970s. At work, we rely on typewriters. If we need to copy a document, we likely use a mimeograph or carbon paper. Few have heard of microcomputers, but two young computer enthusiasts, a nineteen year old kid and his twenty-two year old business partner (Bill Gates and Paul Allen) sold their first program to a little computer company in Albuquerque, New Mexico. The program was called BASIC, and it was the start of this company we call Microsoft. We see that personal computing is a path to the future. In 1975, Gates and Allen form a partnership called Microsoft. Like most start-ups, Microsoft begins small, but has a huge vision—a computer on every desktop and in every home. During the next years, Microsoft begins to change the ways we work. Starting in 1980, Microsoft formed an important partnership with IBM that allowed them to bundle Microsoft’s operating system with computers that they sold, paying Microsoft a royalty for every sale. In 1985, IBM requested that Microsoft write a new operating system for their computers called OS/2; Microsoft wrote the operating system, but also continued to sell their own alternative, which proved to be in direct competition with OS/2. Microsoft Windows eventually overshadowed OS/2 in terms of sales. When Microsoft launched several versions of Microsoft Windows in the 1990s, they had captured over 90% market share of the world’s personal computers. We can take a look of the road map of Microsoft products, how it becomes a giant in the personal computer market. In 1982 – 1985 (Windows 1.0) – Microsoft launched a first version of new operation system – Interface Manager is the code name and is considered as the final name, but Windows prevails because it best describes the boxes or computing â€Å"windows† that are fundamental to the new system. In 1987 – 1992 (Windows 2.0) – Microsoft releases Windows 2.0 with desktop icons and expanded memory. With improved graphics support, you can now overlap windows, control the screen layout, and use keyboard shortcuts to speed up your work. Some software developers write their first Windows–based programs for this release. In 1990 – 1994 (Windows 3.0 & Windows 3.1) – Microsoft announces Windows 3.0, followed shortly by Windows 3.1 in 1992. Taken together, they sell 10 million copies in their first 2 years, making this the most widely used Windows operating system. In 1995 – 2001 (Windows 95) – Microsoft releases Windows 95, selling a record-setting 7 million copies in the first five weeks. It’s the most publicized launch Microsoft has ever taken on. Television commercials feature the Rolling Stones singing â€Å"Start Me Up† over images of the new Start button. The press release simply begins: â€Å"It’s here.† In 1998 – 2000 (Windows 98, Windows 2000, Windows Me) – Windows 98 is the first version of Windows designed specifically for consumers. PCs are common at work and home, and Internet cafes where you can get online are popping up. Windows 98 is described as an operating system that â€Å"Works Better, Plays Better.† In 2001 – 2005 (Windows XP) – Windows XP is released with a redesigned look and feel that’s centered on usability and a unified Help and Support services center. It’s available in 25 languages. From the mid-1970s until the release of Windows XP, about 1 billion PCs have been shipped worldwide. In 2006 – 2008 (Windows Vista) – Windows Vista is released in 2006 with the strongest security system yet. User Account Control helps prevent potentially harmful software from making changes to your computer. In 2009 – today (Windows 7) – By the late 2000s, the wireless world has arrived. When Windows 7 is released in October 2009, laptops are outselling desktop PCs and it’s common to get online at public wireless hotspots like coffee shops. Wireless networks can be created at the office or at home. External Environment Microsoft gained a good result during the past thirty years. However, they still need to face the market change, which we called External Environment. Let us to take a look what External Environment that Microsoft is facing. Political factors – Microsoft is highly affected by the political scenario there in USA. Microsoft is becoming one of the giant companies globally. It has created huge monopoly across the globe. US government is now trying to break up Microsoft into several different companies so that to maintain equal competition throughout the market. One of the other reasons in splitting up Microsoft Corporation that it is becoming so much stronger that it could be a threat for even US government in near future. Economic factors – Being such a versatile company and the market share they have, Microsoft plays major role in bringing up the country economies they have set-upped their businesses. According to an independent studies that the economies of the country shoots up three times when Microsoft starts businesses in that country. Social factors – Microsoft has an edge on all of its competitors that socially more people are inclined towards Pentium platforms so naturally it helped a lot to have more market share rather than others. Market segment of Pentium users is considerably very huge but it would be threat for Microsoft that they are losing its share with an average pace, due to their unsatisfied customers. Technological factors – It was a decade earlier that Microsoft was the leader in producing high tech software and gadgets, but now they are getting tough competition from global phenomenon brand ‘Apple’. No doubt Microsoft adopts and market new technology. Environmental factors – Microsoft follows very strict policies to make sure that the company remains in full compliance with international environmental regulations and the specifically environmental requirements of each country/region where they are doing their business. Microsoft reduces waste disposal, where possible through source reduction and recycling at company facilities. All waste safely and responsibly handled and disposed of properly. Legal factors – Microsoft is playing vital role in legal aspect of their pirated products like Windows and other software. They are trying their level best to reduce the usage of their pirated software. They are introducing different security features which may reduce the usage of pirated products. Porter’s Five Forces Model Force 1: Potential Competitors The entry barriers of Microsoft’s business divisions are high. In the operating system business, it holds major market share in personal computing. There is over 90% of personal computer are using Microsoft Windows Platform (NETMARKETSHARE, 2012). The second is Mac OS by Apple Inc. which is only have 7.3% market share. Creating an operating system takes years and requires high skill set and knowledge. Besides the coding, it involves graphic design for better user experience, integration between various platform, and design of innovative features. Both Microsoft and Apple have been developed operating system for near thirty years. Microsoft has very strong user base from home users to enterprise and even government all over the world. To create a new operating system is very difficult that not only the financial problem but also experience developer and the market to promote this product. Force 2: Rivalry Among Incumbent Firms The threat of rivalry is relatively among Microsoft is low. There are just few rivals on operating systems market. The only distinction between operating systems is what software it can run. However, many famous application have release cross platform version. Force 3: Supplier Power F or supplier power, the threat for Microsoft is relatively low. All major resource are come from corporate internal. Most of them are human resources. For other business like their gamming console, Microsoft has several of suppliers available. The only down side of a supplier could hold is that the items needed by the console is a wide variety of electronics Force 4: Buyer Power Most of the PC Company sold their desktop, laptop, workstation with latest Microsoft Windows OS. This is become as expected by buyer. Even the direct competitor like Apple, their Mac PC and Mac Book can also support Windows OS. The cost of the OS is absorbed in the price of PC, and buyers tread it as bundle software. So it leads to low treat from buyers. Force 5: Substitute Products/Services Threat of substitute for Microsoft is low, even with the improvements of Mac OS X has made. To substitute by Mac OS, user need to purchase Apple PC. Apple PC usually more expensive compare with other brand in same hardware configuration. Many user consider the cost is not justify. SWOT Microsoft SWOT Analysis is in order to dissect the company situation in the market, consisting of 4 layers such as Strength, Weakness, Opportunities and threats. To date, the global business of Microsoft Corporation (Microsoft) mainly develops, manufactures, licenses, and supports software products for various computing devices. Its performance has been certainly in the science and technology circle, through its strong operating performance and financial stability to the company. It was expected to seek more growth avenues in the future. However, Microsoft’s margins and market share were partially hinged on the intensifying competition. Strengths * Windows is the dominate operating system in PC desktop of the world 92 percent of the market before Apple with 6 percent * Microsoft Internet Explorer is the second largest web browser behind Google Chrome * MSN was one of the favorite’s instant online chatting platforms * Bing is the second largest search engine behind Google * Software products have high name recognition, broad-based corporate and consumer acceptance, for instance Word, Excel, PowerPoint & Access, and numerous powerful features that are in use worldwide, thereby promoting standardization and competitive advantage through their ease of integration and cost-effectiveness Weaknesses * Dependency on hardware manufacturers to preinstall Microsoft’s PC operating system * Falling sales in the operating systems and server software sectors * Little or no significant presence in the wireless market. For example, Windows CE has been hazy and gave up. * Few products were occupying in an Internet applications * Perceived by many as a cutthroat competitor that uses its dominant market position to marginalize competition by stealing/destroying the competition’s products, stifling product innovation, and decreasing the availability of competitor products Opportunities * Lower global telecommunication costs create new markets as people connect to the Internet * Mobile phone applications and exploitation of personal digital assistants represent a growth industry so that strategic alliances could provide Microsoft with opportunity in a market Popularity among people for Internet access * The needs for personal computers in the global markets still keeps necessary for the aspect of document although the growth and increasing popularity of personal handheld devices Threats * Apple and Linux threaten Microsoft’s 88% market share of the desktop operating market * Currency exchange rates affect demand for application/operation software and hardware, and fluctuating currencies can negatively impact revenues in the global marketplace * Hardware manufacturers (Sun Microsystems, Oracle, and IBM) have collaborated on new platform technologies that replicate much of the value of Windows * Hardware manufacturers (Sun Microsystems, Oracle, IBM, AOL, and Apple) are preinstalled in their own prefunded programs with their own hardware * Personal computers, mobile phones, personal digit assistants, entertainment oriented handheld computers, and similar wireless products for Internet access do not need Window operating system products * Rapid development of mobile devices that will displace/replace personal computers * Software piracy of commercial and consumer applications software would be directly threaten the revenue streams * Cycle of Technology life is sh orter * UNIX is believed dominating in high-end mission as its customers do not believe Windows can handle these operations Capability and Resource In today’s information generation, the invisible is the essential. We no longer live in a world where physical assets are more valuable than invisible assets. Top levels of business performance are relying on invisible characteristics. Successful business could be achieved depending on the tangible and intangible issues. Intangible Leadership and managerial capabilities Slogan as follows quoted by Bill Gates of Microsoft: â€Å"Our basic assets, which are our software and our software development skills, do not show up on the Balance Sheet at all.† – Bill Gates advocates the company that Ability to innovate, Ability to change, Speed to Market, Develop and Retain the Best People and Create a One to One Customer Relationship. He clearly pointed out the Marketplace that a preference for invisible over visible when it goes to running a company. Therefore, businesses will have to recognize new drivers of value, such as customer led company processes, increased specialization, and an emphasis on knowledge employees. Brand name According to http://brandirectory.com/league_tables/table/global_500_2011 Microsoft jumped from fifth to second place in Brand Finance’s new list of the world’s most valuable brands as at 2011, but it’s still behind first-place Google. The Microsoft brand is worth $42.8 billion on 2011, up from a value of $33.6 billion in 2010, according to the list released today. Patent The Microsoft Intellectual Property Licensing group is responsible for licensing Microsoft patents and other forms of intellectual property (IP) such as research technology and know-how. The following items were the examples of patent of products. Several devices, from portable computers and personal digital assistants (PDAs) to mobile phones and video cameras, use liquid crystal display (LCD) technology to render images on a screen. Exchange ActiveSync is a communication protocol that enables mobile, over-the-air access to e-mail messages, schedules, contacts, task lists, and other Exchange Server mailbox data File systems patent The Extended File Allocation Table (exFAT) is the latest file system for personal storage devices. The file allocation table (FAT) File System makes it possible for an operating system to track the location and sequence of each piece of a file Microsoft also offers a flexible Intellectual Property (IP) licensing program upon increasing in the industry’s interest in licensing its growing hardware technology portfolio. Strategic Partnership Nokia and Microsoft gathered on 2011 to create market-leading mobile goods and services designed to provide consumers, operators and developers without rival choice and chances. As each company would concentrate on its important competencies, the partnership would create the chances for fast time to market execution. Besides, Nokia and Microsoft joined integrate important assets and create completely new service provides, while extending built up goods and services to handheld devices market. Tangible Researching Centre and facilities Microsoft Research Cambridge was set up in July 1997 with a few researchers. Today over 100 researchers, mostly from Europe, are joined in computer science research at the lab. The city of Cambridge, England, was the good choice for the station of the facility because of its world-renowned reputation and its rich history as a center of learning. Located in Mountain View, California, Microsoft Research Silicon Valley was founded in August 2001 and now employs about 75 researchers. Its research work concentrate on assigned computing and includes privacy, security, protocols, fault-tolerance, large-scale systems, concurrency, computer architecture, Internet search and services, and related theory. Microsoft Research Asia is founded in Beijing as Microsoft’s fundamental research facility in the Asia Pacific region and expands rapidly. By attracting the best talent from Asia and across the international, Microsoft Research Asia has grown into a world-class research laboratory with more than 240 researchers and developers and more than 260 visiting scientists and pupils. Nowadays, the lab conducts core research in natural user interfaces, next-generation multimedia, data-intensive computing, search and online advertising, and computer science fundamentals. Employee With 90,000 employees in over 190 cities planning and developing many products and services for all customers and partners, Microsoft is concentrate on ensuring a top level of satisfaction among its customers and partners. It is an important component of its business. Final mission is to provide experiences for the customers and partners, across all of their interactions with Microsoft, that they value and recognize, and enable them to realize their full potential. Strategies In order to discuss Microsoft’s strategies of business level, corporate level, and international level, it is necessary to define them beforehand. Business level strategy is a comprehensive mechanism a company chooses to gain competitive advantage or superiority in a particular business (Cutcher, 2006). Corporate level strategy refers to the decision a firms make to explore new strategic opportunities, which range from an extension of current product line to expanding current operations and further moving the firm to completely new lines of business, under such conditions to vendor uninterrupted growth or keep current sales and profits (Cutcher, 2006). International level strategy is a strategy through which the firm sells its goods or services outside its domestic market by a few entry modes, like exporting, licensing, Joint venture/Alliance, and Sole venture. Microsoft adopts differentiation as one of the business level strategy by: * Accessibility options that let user personalize the computer display, mouse, keyboard, sound, and speech options in Windows and other Microsoft products. * Assistive technology products, specialty software and hardware products (such as screen readers and specialty keyboards), that provide essential computer access to individuals with significant vision, hearing, dexterity, language, or learning needs, and, * Interoperability among assistive technology products, the operating system, and software programs, which is critical for assistive technology products to function properly. * Continuing our longstanding commitment and leadership in developing innovative accessibility solutions. * Making the computer easier to see, hear, and use by building accessibility into Microsoft products and services. * Promoting innovation of accessibility in the development community and working with industry organizations to encourage innovation. Microsoft also uses cost leadership as one of the business level strategy to be consistent with the aim of Microsoft’s original goal enabling PCs that run Microsoft software on every desktop making the use of software is possible for everybody (blogspot, 2011). It provides inexpensive upgrade offers for user to upgrade from existing operation system or software to brand new version. Also, OEM version of operation system comes with brand new PC devices are sold at considerable discount. Furthermore, special edition of operation system and software specified for colleges ‘use are also offered with much discount to penetrate the market of students and teenagers. To maintain growth of business, Microsoft goes for diversification and innovation as corporate level strategy (scribd, 2009). Example would be TV game console, Xbox 360, mobile phone operation system, and voice over IP service software, Skype. Such strategy enables Microsoft to benefit in terms of money, market share, and better use of resources by: 1. Exposure to new products and markets 2. Sustain innovation and use opportunities to integrate knowledge into operations 3. Spread risk by avoiding having all eggs in one basket and provide better risk control through not being reliant on a single market 4. Provide movement away from declining activities (scribd, 2012) As to international level strategy, Microsoft adopts licensing as an entry mode, in which Microsoft, the licensor, authorizes a foreign licensee to use its patented technology for making and marketing products in the licensee’s home country (Cutcher, 2006). Microsoft sells goods and services through forming partnership with local licensee all around the world. Their partners are often licensed resellers and authorized distributors that are selling Microsoft’s products to local customers and provide marketing operation (Microsoft, 2012). Besides, Microsoft adopts global strategy to compete globally. Except suiting the language for each country and region, their products, like OS and office suite, are standardized that they share the same functions and features. Recommendation Microsoft is the world’s largest software maker. It represent the top tier in the industry and playing the role of market leader. Actually there’s not much weakness on its dominate market like operating system and office application. On the other hand, due to the changes of user behavior on Internet, more and more user surfing Internet using mobile device. In 2011, only 3.79% using mobile or tablet for browsing Internet. At the end of 2012, it has been increased to 10.42% (NETMARKETSHARE, 2012). We can predict the numbers of mobile device will keep growing in the near future. Microsoft was once dominate the mobile device (or PDA during that era) market by its Windows Mobile / Pocket PC OS. But losing it when Apple release iOS and iPhone. Consumer market keep changing in an expeditious way. A market leader can falling in a blink. Microsoft take two years to release Windows Phone 8 after the release of Windows Phone 7. To regain the market share, Microsoft may speed up its R&D. Provide upgrade path for its product or even produce its own hardware like other direct competitors Apple Inc. and Google did. Bibliography Cutcher L., & Wailes N., (2006), Cases in Strategy and Management, North Ryde, McGraw-Hill,p.100. Chakidan, 2011. Microsoft Business Strategy Analysis. [online] Available at:< http://chakidan.blogspot.hk/2011/04/strategy-analysis-for-microsoft.html> [Accessed 26th Dec 2012] Microsoft, 2012. Microsoft partner program. [online] Available at:[Accessed 26th Dec 2012] NETMARKETSHARE, 2012, Browsing by Device Category, Net Applications.com, [online] Available at: NETMARKETSHARE, 2012, Desktop Operating System Market Share, Net Application.com, [online] Available at: http://www.netmarketshare.com/operating-system-market-share.aspx?qprid=8&qpcustomd=0 scribd , 2009. Project Report: Impact Of Company’s International Strategy on

The Health Sector In Bahrain Health And Social Care Essay

The chief intent of this study is to garner some concrete informations about the wellness sector in the Kingdom of Bahrain. The study chiefly high spots and addresses two of the most significant subjects, like Employability accomplishments and accomplishments spread in the wellness sector. Furthermore, the study will place the functions of the employees and the impact that they have left in the wellness community. Additionally, a quantitative information about the wellness sector will be elaborated through an up-dated statistical diagram. This study will educate people and do them aware about the wellness sector and promote them to derive accomplishments for success in this of import sector.Footings of MentionThis study was requested from several coachs in the university, chiefly from the Academic Skills, IT, and the English coach. The study is due on the 17th of June ; this study will finally be evaluated and assessed by the abovementioned coachs.MethodThe procedure was chiefly done through an accurate Internet use ( authorities web site, educational web site ) . Besides some information was picked up from booklets of the Ministry of wellness every bit good as from local newspapers. The information gathered was later confirmed by a personal meeting with public functionary.FindingssHealth sector in BahrainThe wellness sector is an indispensable fundamental for all states ; this system should be served and provided even if a state is non good developed. Every state should reform its basic wellness resources to suit its public demands of wellness attention demands by offering full best available installations i.e. Hospitals, private nursing place, medical and dental pattern work, ambulance transit, complementary medical specialty and other different human wellness activities. In Bahrain the health care sector has been identified as an untapped economic country, whereby it has opened doors for international companies that can distribute wellness attention services and merchandises in a wider scope. www.mondofacto.com/facts/dictionary? health+care+sectorServicess of wellness sector in BahrainThe Kingdom of Bahrain is working towards making a healthy state by kick offing medical services and supplying a comprehensive health care system to its public. In drumhead the authorities of Bahrain has fundamentally implemented a strategic educational program, to develop this sector by leting Bahraini pupils to analyze abroad and pattern their profession. Another major subscriber to the docket is the medical college of wellness scientific disciplines ‘ which is edifice and developing a future coevals of professionals, who are equipped with advanced and latest cognition. This college patterns the latest surgical developments such as keyhole surgery and conveyance surgery. Furthermore, full medical health care installations are available through private and public systems, which include: Three full service private infirmaries staffed by both Bahraini and non Bahraini professionals ‘ covering with the diagnosing and intervention of disease. Four authorities infirmaries 19 authorities wellness centres Five authorities pregnancy infirmaries Numerous private forte clinics The Health system in Bahrain provides besides full insurance coverage for both private and public sectors, ( BIME staff 2004 ) .The betterment of wellness sector in BahrainBahrain has achieved success in supplying an impressive wellness system. Harmonizing to Mr. Abdul Hakeem Ali Alhayki, the wellness sector in Bahrain grew drastically and evidently because of the important addition of the state ‘s population, which later increased the figure of private and authorities infirmaries during the past twosome of old ages, to supply and suit more medical services. ( personal communicating, May 6, 2010 ) . The colleges of wellness scientific discipline have graduated nurses and extremely qualified professionals who were recruited instantly in assorted infirmaries in the land. In add-on, Bahrain has an efficient inoculation plans which keeps catching diseases under control and the infective diseases of childhood have been about eradicated. The development of the wellness services in Bahrain were besides encouraged by its close Nabors ( Arab GCC states ) Kuwait, Saudi Arabia and United Arab Emirates, which have contributed in sums of us $ 50 million and us $ 58 million in 2003 and 2004, to fundamentally better the medical system in the part, ( WHO 2010 ) . As a consequence of the wellness development, the citizens of Bahrain are holding an advanced degree of wellness services today, and the life mean anticipation for both sexes have increased dramatically from being 58 old ages old during the period 1965-1971 to 73.98 old ages in 2004 ( 71.52 old ages for males and 76.51 old ages for females ) . Health talkers in Bahrain are considered to be the best in the part, as this information was officially authenticated by the universe ‘s wellness organisation, ( BIME staff 2004 ) .Skills spread in the wellness sector in BahrainThe wellness sector in Bahrain demands for more extended alterations, as the economic system and labour market in Bahrain is turning of course. Therefore, this sector requires a batch of attention to supply greater wellness services non merely for Bahrain but besides to neighbour gulf states and chiefly to keep the county ‘s future model traveling frontward. However, this sector has a batch of accomplishments lacks that need to be tackled and rectified consequently. Harmonizing to Mr. Abdul Hakeem Ali Alhayki, some of the identified accomplishments spreads in this sector are as follow: Disaster Management skills – including ambulatory and exigency services accomplishments. The Medical Sector in peculiar faces deficit of nursing accomplishments. Cardinal Skills – for illustration Arabic and English communicating accomplishments are required, ( personal communicating, May 6, 2010 ) . To cast more visible radiation on the above mentioned facts, I believe that the wellness sector growing chances in Bahrain could be impacted by a deficit of nursing Skills, harmonizing to the Royal College of sawboness in Ireland, one of the universe ‘s prima international medical schools. The Bahraini wellness sector is turning quickly but this growing could be affected by the deficiency of trained nurses from national populations. Therefore, the Kingdom of Bahrain has late opened this college to guarantee that the Medical University in Bahrain covers a comprehensive platform and to efficaciously back up the development of this underserved accomplishment. ( BIME staff 2004 ) . Furthermore, there is a strong demand for medical professionals to acquire sensitized with simple elements in their profession. Doctors should fundamentally cognize how to manage patients with better hearing accomplishments, interpersonal accomplishments, and communicating accomplishments. There is no uncertainty that they are first-class at their proficient accomplishments ( i.e. medical profession accomplishments ) , but on the other manus they should larn how to manage patients by utilizing basic cardinal communicating accomplishments i.e. ( Arabic & A ; English ) . As patients come from assorted states and effectual hearing will assist to understand the job better. ( Soft accomplishments in medical, 2008 ) The chief causes of those obstructions and challenges are being addressed by authorities functionaries, as they are cognizant of those cardinal challenges and they are seeking to turn to them through their strategic program, which was implemented in 2007-2010, such as: â€Å" Stagnating rewards. Standards of life. Low accomplishments development. Expansion of the lower category. Business public presentation. Wayss of implementing enforcement and standardisation. † ( Gulf daily intelligence, 2010 )Occupations in the wellness sectorThe director in the wellness sectorMentioning to Mr. Abdul Hakeem Ali Alhayki, said that director is the individual responsible of directing and pull offing his employees, supplying and forming preparation plans for the staff to be effectual and efficient. For illustration, a nurse director supervises and evaluates employees, and works with patients to supply aid for wellness attention ( personal communicating, May 6, 2010 ) . Directors ‘ occupation involves interaction and communicating with others with a immense figure of issues under hard fortunes. Besides the director has other missions and responsibilities such as oversing all countries of infirmary, including doctors, wellness information technicians, nursing, medical records and etc, ( Education-portal 2010 ) . Furthermore, the accomplishments required to transport out the occupation of infirmary director are interchanging information, processing paperwork, commanding public presentation, planning, co-coordinating, encouraging, and pull offing struggles, ( Human Resources Institute1990 ) . The impact of the director in the wellness sector is to accomplish the wellness sector ends by engaging and choosing the most qualified and good experient physicians and nurses that are capable to present quality services to the patients.The seller in the wellness sectorMarketer is a individual who ‘s responsible of advertisement and advancing the merchandises and services that are offered by the well-thought-of entity. As Mr. Abdul Hakeem Ali Alhayki said, the sellers are involved in educating people about the effects of misapplying drugs by puting up educational promoting runs ( personal communicating, May 6, 2010 ) . Besides sellers are the front face of a company, as this function requires a batch of accomplishments and makings. Every selling officer should hold first-class and influential communicating accomplishments to fundamentally interact with clients in a really efficient mode.The comptroller in the wellness sectorAn comptroller is a compulsory function in every orga nisation, as they are qualified and trained for clerking, Auditing and fixing the fiscal analysis of the entity The Hospital comptroller ‘s chief responsibilities are fixing fiscal documents, supplying monthly studies to fundamentally verify and guarantee whether the fiscal information generated is accurate, the comptroller besides fixing infirmaries studies and makes fiscal determinations ( 1999-2010 ehow, Inc ) . The accomplishments that are required and should be related to an comptroller are as follows: Develop fiscal and other operational systems to accurately command the fiscal activities Train and supervise accounting forces Make sound fiscal determinations and recommendations to direction in respects to professional accounting jobs. Interpret and use legal demands and administrative policies to accounting maps. hypertext transfer protocol: //www.co.monterey.ca.us/personnel/documents/specifications/20B91.pdf Harmonizing to Mr. Abdul Hakeem Ali, the comptrollers have a monolithic impact on the wellness sector because they play a major function in this field because they work together with the infirmary direction in finalising the ministry of wellness one-year budget. They besides oversee ministry ‘s entrance and outgoing disbursals ( personal communicating, May 6, 2010 ) . Without their intercession and assistance the ministry of wellness will non be able to accomplish their ends and marks.

Comparing and contrasting Hinduism, Christianity, and Islam. beliefs Essay

Comparing and contrasting Hinduism, Christianity, and Islam. beliefs from given documents - Essay Example It is upon us to appreciate the similarities and differences in these religions, as the writer will show in this paper. Christianity is based on Jesus and the Bible; everything that Christians practice is found in the Bible as interpreted by Jesus (Spirin 13). On the other hand, Islam is based on Muhammad’s teachings as revealed to him by angel Gabriel. Hinduism is based on medieval revealed texts like the Upanishads and the Vedas, and their existence cannot be associated with any single source. The central message in the Bible is love and forgiveness, while the central theme in the Quran is peace and brotherhood. In Hinduism, the central theme is that all beings – animate and inanimate- are divine and that God manifests in all things (Barker, Gregory, Gregg, and Tutu 38). All three religions discourage war and hate, and encourage peace and love in all beings. All three religions believe in the existence of an omnipotent and omnipresent being who watches over us day and night. There are other shared themes like respect and forgiveness, and that a final judgment will be passed on all man kind based on our actions on earth. Further, all three religions believe in some form of heaven and hell, where people who disobey their teachings will suffer forever and those who are obedient will live forever in happiness (Spirin 56). While Christians and Muslims do not believe in impersonal Gods, Hindus do. Hindus believe in an impersonal God called Brahman who pervades all mankind but also stands apart from all mankind. It is absolutely impersonal, in sharp contrast to Christianity and Islam which do not have any impersonal gods (Spirin 19). Hindus believe that Brahman is completely beyond human knowledge, understanding, or thought. According to Hindu beliefs, Brahman is neither a thing nor a non-thing; it is neither a person nor a non-person; it is genderless and numberless; and it is infinite (Spirin 32). On the other hand, all three religions teach the

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Analysis of the Political Propaganda Image - Essay Example The image is a type of political propaganda; this is because the words used on it are of hatred and targeting certain nations. The words used are a clear indication that they are not humble, instead, they portray both blackmail and threats. The reason why the words used are in form of threats is due to the term â€Å"Shut Your Mouth!† In my opinion, this is an order, whereby the image is declaring that the US is the only nation in control and nobody can oppose its decisions (â€Å"Political Propaganda†). The warplanes are many on the image and this shows the nation’s dominance in matters of war. This image is a direct target to the Middle East nations such as Afghanistan and Iraq that the US has been at war with for many years. Although the US is ever attacking nations from the Middle East in the name of curbing terrorism, the truth of the matter is that the US wants to be in control of these nations due to their vast richness especially in terms of petroleum production. Apart from threatening, the image also portrays blackmail, this is due to the saying, â€Å"†¦you are either with us or you are with the terrorists†¦Ã¢â‚¬  The reason why the message is blackmail is that it is indirectly stating that it is either nation back the US attacks to Arabic nations or they too be treated as terrorism supporters. The words at the top are in an uppercase form and bold, this is in a move to catch the attention of anybody that will have a glimpse of it. The first word at the top, â€Å"YOU†, apart from its exclusion from the others, it appears in a much bigger font than the rest (â€Å"Political Propaganda†). The main colors used on the image are red, blue and white.

Psychology Big 5 Theory Essay Example | Topics and Well Written Essays - 500 words

Psychology Big 5 Theory - Essay Example Each individual is unique in his or her way and reflect any or some of the above traits. This paper seeks to make an analogical study of individuals having similar and conflicting traits. Psychology is an ocean, encompassing many different approaches to the study of mental processes and behavior. In our endeavor to understand human psychology, the 5 traits are assessed to understand the complex human behavior. The above pictures show the cross-section of the brain in different angles and position. What does the Big 5 actually mean Extrovert + Introvert: As they are opposite, there is the chance of them forming a good team. Introvert + Introvert: A difficult situation to be in. "Personality psychology studies enduring psychological patterns of behavior, thought and emotion, commonly called an individual's personality. Theories of personality vary between different psychological schools. Trait theories attempts to break personality down into a number of traits, by use of factor analysis. The number of traits have varied between theories.

Children asthma Research Paper Example | Topics and Well Written Essays - 1500 words

Children asthma - Research Paper Example Children with acute exacerbation of asthma are frequently seen in out-patient settings and emergency rooms. They are administered bronchodilators like albuterol to cause relief of symptoms. Albuterol is administered either through metered dose inhalers-spacer or jet nebulizer. Metered dose-inhaler spacer is an efficient and useful method of delivering albuterol for bronchodilatation. It delivers the drug quickly and can cause effects in few seconds. Delivery of the drug can be optimized using suitable mask. On the other hand nebulization is also an effective tool to deliver the drug. It is however cumbersome and needs atleast 15 minutes for one dose administration. The most commonly used delivery systems for asthma are nebulizers, dry-powder inhalers and metered dose inhalers with or without spacers (Smith and Goldman, 2012). In children less than 5 years of age, it is not possible to generate adequate inspiratory inflow and hence, effective use of dry-powder inhaler devices is not p ossible. Whether to use metered dose inhalers or nebulizers in acute exacerbation of asthma in children is a much debated topic. The main advantage with nebulizer is that the drug can be delivered even without the cooperation of the child. However, during this mechanism, only less than 10 percent of the aerosolized drug reaches the lungs (Smith and Goldman, 2012). The remaining drug gets deposited in the nebulization system or on the face or is lost to the surrounding regions. On the other hand upto 40 percent of the drug can be deposited in the lungs with metered dose inhalers. In infants and young children, the main difficulty in using metered dose inhalers is lack of coordination in triggering and inhaling the drug (Smith and Goldman, 2012). To overcome these aspects, spacers and masks are used. Spacers are able to eliminate the need for coordination in metered dose inhalers. The spacers have a valve "with the particular advantage of allowing aerosol to move out of the chamber at inhalation but holding particles in the chamber during exhalation" (Smith and Goldman, 2012). In this research essay, whether nebulizer or metered dose inhaler with spacer is a suitable method for administering albuterol therapy in children will be discussed through review of suitable literature. The research is made through PICO format and the steps involved in arriving at the evidence will be discussed. PICO Format When clinical decisions are made based on appropriate scientific evidence, it is nown as evidence-based practice. According to McKibbon (1998), "Evidence-based practice (EBP) is an approach to health care wherein health professionals use the best evidence possible, i.e. the most appropriate information available, to make clinical decisions for individual patients. EBP values, enhances and builds on clinical expertise, knowledge of disease mechanisms, and pathophysiology. It involves complex and conscientious decision-making based not only on the available evidence but also on patient characteristics, situations, and preferences." The most critical exercise for evidence-based practice is literature review. This can be done by approapriate search strategy and by creating a

Max Weber Research Paper Example | Topics and Well Written Essays - 1250 words

Max Weber - Research Paper Example Weber was highly inspired by German idealism and specifically by neo-Kantianism. The most significant influence of neo-Kantianism thought on Weber was the idea that reality is basically disorganized and perplexing, with all the balanced order coming from the way in which the individual mind focuses its attention on particular areas of reality and arranges the perceptions that come as an output. Social Action Max Weber viewed sociology as a science of social action. His early focus in sociology revolved around subjective meanings that individuals attach to the actions that they take and their interpretations of concepts within a particular social context (Elwell, n.d.). According to this, Weber categorizes action in four different ways. The following kinds of action can be taken. Zweckrational (the means used to achieve the required goal are rationally chosen). Wertrational (the goal one is trying to achieve might not be rational, but rational ways are used to attain it). Affective ac tion is rooted in the emotional state of an individual instead of rational thinking. Traditional action is the action that is guided or regulated by customs, habits, or traditions. According to Weber, there are many factors in action behind human behavior, and he believed that most of the behavior exercised by individuals is a mix of the above mentioned actions. He advocated that a distinctive shift in the motivation of individual behavior is a distinguishing feature of a modern society (Elwell, n.d.). Major part of his work investigates the factors that gave birth to the idea of rationalization in the western society. Weber believes that social action is an illustration of the use of an ideal type. An ideal type provides the fundamental method for comparative and historical study (Elwell, n.d.). It also helps the researcher when he or she is studying a specific area of the society. This ideal type cannot be a real phenomenon; it is a classic hypothetical example against which the r eality could be compared (Barnard, Burgess, & Kirby, 2004). Theory of Rationalization According to Weber, rationalization refers to the increasing human control over the social environment. As per this theory, there are three basic points that are individual cost-benefit analysis, the bureaucratic arrangement of organization, and understanding of reality without searching for explanations in mystery, magic, or supernatural beliefs (Allan, 2005). The process of rational thought is the sensible application of knowledge to arrive at a preferred outcome. It leads to competence, cooperation, efficiency, and power over both the natural and the social surroundings (Elwell, n.d.). It also makes individuals come out as free, as he or she breaks the net of traditional thoughts and illogical belief systems. In his later works on bureaucracy, Weber discusses rationalization in detail. Weber advocates that bureaucracies are goal-defined organizations devised according to rational factors in orde r to effectively achieve their goals (Elwell, n.d.). The bureaucratic cooperation of the actions of numerous people has become the main structural characteristic of modern societies. As regards the concept of rationalization, Weber stayed doubtful. He saw it as a two-sided phenomenon. On the

Engineering Technical Summary - The Collapse of the Quebec Bridge Essay

Engineering Technical Summary - The Collapse of the Quebec Bridge - Essay Example Because of the site peculiarities and the multi tasks intended for the bridge, the constructors forced to forget some of the basics of cantilever bridge design and technology which finally resulted in one of the greatest bridge collapses in all time. The Quebec City Bridge project was one of the largest cantilever bridge projects in the world. â€Å"It was the brainchild of Quebec Bridge Company (QBC), a group of local business people.  It was proposed to build over the St. Lawrence River, six miles above Quebec City. In 1903 the QBC gave the job of designing of the bridge to the Pheonix The construction and design of the bridge was extremely difficult because of so many reasons. â€Å"Because of the transportation of ocean vehicles though the river, the bridge was forced to build well above the water level, approximately 150 feet above the water level. More over the requirement forces the designers to widen the width of the bridge to about 67 feet in order to accommodate 2 railway tracks, 2 street car tracks and 2 roadways. In late 1903, P.L. Szlapaka of the Pheonix Bridge Company had laid out the initial drawings of the bridge.  His design was approved with very few changes by Cooper.  Cooper has estimated the weight of the span based on the initial drawing. Before the final drawing reaches Cooper the construction has been started. Lot of money has been spent on the construction before Cooper realizes some drawbacks in the design and the construction of the bridge. When he analyzed the project based on the final project he found that the estimated weight of o ff on the low side. Cooper had only limited options in his front either to continue with the project by taking risk or to stop the construction which may result in about 8 million pounds which is already spent on the project. So Cooper decided to take the risk of continuing the project in order to save the money which is already

Marketing plan Essay Example | Topics and Well Written Essays - 500 words - 6

Marketing plan - Essay Example However, at later stages more specialized trainings will be given to employees. For staffing purpose, the job descriptions will be developed and the ads will be given on the website and in the printed media. Proper interviews and tests will be conducted to hire the staff. Vigor will be a created as a partnership among the three partners. The Partnership Agreement will be assigned by the three partners and they will have unlimited liability which means that in the case of the dissolution of the company, the personal assets of the partners can be also claimed by the creditors. No corporate taxes will be imposed and each partner will be liable to pay his personal tax at the rate of tax applicable to him individually. In future, if the company expands and we plan to establish more branches of Spa, then we may plan to convert our legal structure into a limited partnership or corporation. At Vigor, strong contacts will be established with health care providers. In collaboration with the health insurance companies, Vigor will offer insured services to its customers. Most of the people coming to Spas and taking massage therapies are unaware that when a physician prescribes massage therapy then it is usually paid by insurance. If insurance will not cover the expense of clients, the difference will be charged from the client. To handle insurance coverage, management software will be purchased. Vigor will also maintain a list of acceptable insurance companies and their clients will be handled. To ensure quality services, high quality products of good brands will be used. While servicing the customers their needs and wants will be understood. Moreover, a regular customer feedback will be also taken to ensure high service

The US Environmental Protection Agency Essay Example for Free

The US Environmental Protection Agency Essay The US Environmental Protection Agency, USEPA or more commonly referred simply as the EPA, is federal agency responsible for the protection of the natural environment for the protection of human health and ecology. It was established under the President Richard Nixon in December 1970 and is currently being headed by Administrator Stephen L. Johnson (EPA, 2008a). The EPA acts through twelve administrative offices and ten regional offices: the administrative offices are in charge with the development and assessment of policies and regional offices are the serve as the primary executive arm of the agency (EPA, 2008b). Prior to the establishment of the agency, there was no national structure for addressing environmental concerns, develop legislation and management programs or to implement corrective measures. The EPA implements and monitors compliance to environmental protection statutes it establishes or as passed thorough by federal legislation (EPA, 2008a). Shortcomings of the agency are viewed not only as a failure of related policies but also an indication of the political will, ethical standards and social concern for the protection of the environment (Heilprin, 2008; Marris, 2007; Morrissey, 2008). Case in point: when policies are considered to be restrictive to industries, this relegates the ethical cost of violation of EPA regulations, encouraging subterfuge if not blatant opposition to policies. On the other hand, hesitation on the part of the EPA to implement polices and prosecute offenders diminishes the public’s interests and violates its functional mandates. Moreover, as Pelley (2008) and Sood (2008) have highlighted, the EPA’s mandate is extends far beyond its functions. It is designed to delivery in its fullest extent the intention behind environmental protection legislation and to provide framework standards of environmental and social responsibility. References Environmental Protection Agency (2008a).Available at http://www. epa. gov/ Environmental Protection Agency (2008b). Laws that We Administer. Retrieved July 13, 2008, from http://www. epa. gov/lawsregs/laws/index. html Heilprin, John (2006). Ex-EPA chiefs: Bush neglects environmental problems. USA Today On Deadline, January 18, 2008. Retrieved July 13, 2008, from http://blogs. usatoday. com/ondeadline/2006/01/exepa_chiefs_bu. html Marris, E. (2007). Car emissions are EPAs problem. Nature, 446(7136):589. Morrissey, Susan R. (2008). EPA Issues Nanotechnology White Paper Intra-agency group gives overview, identifies research needs for nanotech. Washington, DC: Environmental Protection Agency Pelley, Janet (2008). EPA toxicity risk assessments in crisis. Environmental Science Technology, March 21, 2008. Retrieved July 13, 2008, from http://pubs. acs. org/subscribe/journals/esthag-w/2008/may/policy/jp_iris. html Sood, Suemedha (2008). EPA Success Masks Problems. The Washington Independent, May 28, 2008. Retrieved July 13, 2008, from http://washingtonindependent. com/view/epa-cases-mask-long

Market Trends: Coca Cola In The UK

Market Trends: Coca Cola In The UK 1.0 Introduction When question of marketing communication is asked there will be numerous answers as there are many respondents. One of the most common answers is the advertising that is most visible of the marketing communication. In twentieth century the term advertising was used what might be called marketing contemporaneously. However the terms communication has eclipsed the advertising and promotion due to the services of the firm in form of its products, brands to its audiences during the last two decades. Marketing Business are the means by which services, supplier of goods and values represent themselves before the targeted audiences with the objectives of stimulating the talks for better commercial and other relationships. Marketing Communication is influenced by the environmental factors and media development, budgetary demands and most likely by the consumers attitudes. Coca Cola being the one of the largest brands in the world with brand portfolio and value has top four soft drink brands out of the five. Diet Coke, Coca Cola, Fanta and Sprite are owned by the Coca-Cola. Responsible marketing is the fundamental principle of Coca-Cola Company in UK. All marketing initiatives are reviewed to ensure all the complied principles as media buyers and other marketing agencies. 2.0 Marketing Trends of Coca-Cola in UK The marketing principles and policies are reviewed to keep up to date with the changing market trends. The Coca-Cola Company in Great Britain is tilted towards the voices of parents and their concerns about the advances in online marketing. Children under age of 12 cannot understand the purpose of the commercial ads and lack the necessary skills and judgments required for it. For the GB market the Coca-Cola Company has developed a charter for responsible marketing built on the European and Goal commitments. The Coca-Cola Company ensures that its marketing practices are according to social expectations and wants to remain responsible producers. It is also included in core principles of Coca-Cola Company that collaboratively work with public, stakeholders, customers is defined and ensures the compliance. The marketing values of Coca-Cola Company are mainly focused positively with optimism, for that the Coca-Cola Company has stood the time since the cold drinks were sold first time 120 years ago. There are more than 59 competitors of Coca-Cola in UK. Dr Pepper Snapple Group, Nestle and PepsiCo are the famous competitors of Coca-Cola in UK. The electronic technologies and internet have grown rapidly and resulting the increase in global communication. It has allowed the firms to work in partnership with other countries and international market. The global soft market is expected to increase to 3.6% from 2004 to 2010 (Datamonitor, 2005). For the consumers of Coca-Cola the growing trends societal concerns, lifestyle and attitudes are very important. It is causing the industrys business to change because the Coca-Cola is differentiating in its products to increase the sales in a stagnant market. Coca-Cola is in the rivalry of the Pepsi and they are in power struggle. The main focus of the Coca-Cola is to compete in the non-alcoholic drinks in the beverage industry. Other than Pepsi Coca-Cola is competing a multiple firms located in UK. The products included in list are the carbonated soft drinks, packed water, nectars and juices, energy and sport drinks, coffee and tea, fruit drinks and other beverage. PepsiCo and Coca-Cola have saturated the European markets. International markets are different from the local UK market. Closer competitor of Coca-Cola is the Pepsi which also offers the similar products. Other closer competitors include the Tango. The brands of the Coca-Cola are much popular among the citizens of the UK. Brands are the more important role players for the promotion of sales of Coca-Colas products. It is difficult to manage the brands as they constitute many intangible components. These intangible assets account significantly a big part of Coca-Colas values the se days in UK. Tangible assets have moved the Coca-Cola from a situation when its tangible assets represented only 3% of its market value. During the process of evolution and development of Coca-Cola its managers have faces the risks as given below. Bottling Partners: The relationships of the Coca-Cola are at risk with the bottling partners due to sub-par return on capital. To alleviate this issue Coca-Cola needed to increase its shares and capital return. Economic Slowdown: The slowdown of global economic growth has also affected on the Coca-Colas sales and sale of many brands is slow down. Expansion Strategy: The expansion strategy of non-carbonated market has many growth trends but the market margins are lower and may take the profits away from the core business of Coca-Cola. In presence of these risks the Coca-Cola has stabilized it in UK and Coca-Cola Enterprises Inc. produces the 240 million cases of products every year in six different manufacturing sites, seven distribution sites with largest plant at Wakefield in the world. 3.0 Strategic Objectives of Coca-Cola Being the one of the global company in the world, it took responsibilities to affect the communities in UK in some ways. Company has mission which called the mission stated as The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. In community company has made efforts to build relationships among the different communities. Coca-Cola Company has focused to improve the quality life of citizens. It has addressed water, waste management and climate changes in UK communities. Company has focused on the higher education to build the strong communities and enhance individual opportunity. Business growth is entire objective of the Company and requires the following five forces model. This model helps to work out the dynamics in UK market and other areas of activity. It tells the company who other companies are competing in the market. It also provides a way to enter into market as a fresh company. The porters model helps to find out the other enterprises and also identifying the implications in existing market. There are five key forces as shown in the following figure. New Entrants Suppliers Buyers Existing Competitors Substitutes Figure 1: Porters Five Forces Porters model shows us the five forces which affect the Coca-Cola Companys development in UK. These forces include the New entrants Coca-Cola with other rivals is established in UK and is popular among the customers due to its brands. Buyers power Alternative products and services Potential of Suppliers Current Competitors The current competitors of Coca-Cola are discussed above in brief. PepsiCo is the main competitors of the Coca-Cola and is deriving more than 50% shares in industry. All forces in Porters model are connected in a dynamic relationship. 4.0 Marketing Communication of Coca-Cola 4.1 Corporate Objectives There are several objectives that company gives to its shareholders include as The increase in the soft drinks growth rate by the company Driving the profitable growth by broadening the family brands Generating the growth through all channels via creating the consistent services to its customers The direct investment with great extent in different areas of UK drinks market Driving efficiently and cost-effectively in all parts of the UK where they are planted 4.2 Marketing Objectives In Europe the sale of the Coca-Cola brands represents a great percentage in UK with billion dollars. To represent a larger part of European market the Company wants to increase its sale during the next year 2011. It is already told that products are home-consummated drinks. Company wants to increase its impulse during the next 12 months. Due to the satisfaction of the stockholders the market shares can be increased during the next 12 months. 4.3 Communication Objectives Communication objectives of the Coca-Cola are as given below Make awareness among the people facing the products during the next year and grouping the all targeted audiences. As Coca-Cola is a well famous due to its brands in UK, it is not possible to increase its awareness by an important percentage. Company emphasizes on the awareness of its new products which are compared to its competitors in market. The specific brands are with great tastes which differentiate it from other brands. Coca-Cola Company is known due its brands in history and can lose its position as a brand for the youth in UK. It requires repositioning it among the teenagers. Coca-Cola is the leader of the drinks for the consumers in UK, it is not necessary that it will remain at top position during the next years. It requires the brands must reinforce its saturation with leading audiences. 5.0 COMMUNICATION STRATEGY 5.1 Target Audiences The consumer data collected between 1995 and 2000 shows that women were the heavier users than the men. But this trend changed in 2002 and men became the main users of the Coca-Cola products. Social groups are the main consumers of its brands. Brands need to be increased their sale among the different groups in UK. These groups are future consumers of these brands in a long term of objectives. Women must be encouraged to become the main consumers as seen in previous years. 5.2 Targeting the youth A pull strategy can appeal to young in country and corporate image of company can be changed by an art sponsorship. This can be achieved by clarifying its name and a best singer can be sponsored for these objectives. Teenagers in UK can recognize the company due to its brands, which are supportive to produce the rock scenes better than previously. 5.3 Targeting the males: Sports events Coca-Cola is popular among the males due to its sport sponsorships. The idea behind the sponsorship is to approach the large audiences during the sports events in country. Games like football, cricket, rugby and tennis are main events in UK for the all 12 months and Coca-Cola can intensify its advertising campaign. Banners are useful placed on the doors or gates of the stadiums or playgrounds. 5.4 Young adults A push strategy is more useful to attract the young adults. Young people use the alcoholic drinks at clubs with their friends. A common venture of Whisky brand by developing an association with barmen can prove to be favorite drinks at most fashionable place in the cities of UK. In clubbing the Coca-Cola will put the Whisky-Coke as the fashion drink. 5.5 Targeting the large audience: TVs and Cinemas advertising By the widespread campaign on TV young audience can become more receptive towards the Coca-Colas brands. The TV campaign or advertising is a cost-effective way and provides an opportunity to targeted audience to establish an association with sponsors and programs. A new can be diffused by the cinema complexes. Cinema is a place where targeted audience are in a best approach with the kind of the film chosen there. 5.6 Press advertising Young and old audiences are targeted by the press advertising and female are more targeted than males. Older people read the magazines due to health articles are written there while teenagers read it for the fashions. 6.0 MIX RECOMMENDATION FOR COMMUNICATION 6.1 Banners The intensive use of banners during the March and April makes the start of the new campaign; banners are based on the same themes shown at TVs. Banners placed on the public transport are good means of advertising because buses are seen by the majority of the people, especially students who travel to their universities. Stadiums are the places where the banners are displayed during the sports events in major cities like London, Manchester and Liverpool etc. 6.2 Sale Promotions Two methods are crucial for the sale promotions; first one is used for the manufacturer to resellers and second one used for the manufacturers to consumers. In first place Coca-Cola will encourage the resellers to purchase the products with increased amount and develop a great usage of its products. Brand loyalty is the desired objective of the Coca-Cola. In the second place the Coca-Cola will encourage the users of its competitors to change the use of products. Regular customers are always at the priority list of the company to be benefited. 6.3 Online Promotions Website is the main source of the online advertising and updates about the brands, prices and new promotions can be accessed through the websites. Screen savers, games and other downloads about the Coca-Cola brands are available from the Coca-Cola websites. These promotions are not only based upon the product itself but also the images transmitted by these brands. 6.4 Joint Ventures Joint ventures with Whisky brands in clubs and pubs will be useful for the company. The relationship with be established with specific clubs and pubs. Aim is to develop a new fashion about Whisky-Coke. T-shirts and Caps in clubs and pubs can attract more young adults. 6.5 Budget and Media issues Several magazines will be the part of campaign to approach the targeted audiences. This campaign will be started from the May to August; Hello and OK magazines will be the sources for this campaign. These are weekly based magazines and young girls are more interested to read them. Top Santà © and Readers are the magazines and older audiences are the targets of these monthly magazines. 6.6 Cinema Budget A campaign will be started from June to July and new commercial will be diffused in major cities of the UK. The two films will be targeted in the evening sà ©ance only on Friday and Saturday. Total budget for the cinema can be calculated as: 1 sà ©ance * 2 days * 5 cities * 8 weeks * 40000 = 3,200,000 (GBP). 6.7 Poster Budget There are two possible sources where posters can be displayed: buses banners and roadside banners. Roadside banners will be done during the next 20 weeks and 2000 panels T side buses will be completed during the next 6 months. 6.8 Internet Budget The images of Coca-Cola brands and screen savers require the specific knowledge. A budget of 100000 (GBP) will be used to create the games and adaptation of websites. 6.9 Sale Promotion and Joint Venture Budgets Coupons offers demand the budget of the 300000 (GBP) and a budget of 200000 will be needed for the competition campaign. Promotions in clubs also need an amount of 400000 (GBP) and it will contain the contacts with JB, contracts with clubs and packaging designed for the use of T-shirts, glasses and caps. 6.10 Evaluation There are numerous methods to evaluate the achievements of objectives and media has their own evaluation methods. This evaluation is helpful to determine the effectiveness of the marketing communication plan. 7.0 Issues of Coca-Cola in Current business Scenario According to Dr. John S. Pemberton the mixture of coca-cola syrup and carbonated water yielding the fountain beverage was first time introduced by the Coca-Cola. This product is sold in every state of the state of U.S. (http://www.virtualvender.coca-cola.com/ft/index.jsp). In annual report of the Coca-Cola Company 24.4 billion products were sold in year 2009 (Annual Report of Coca-Cola, 2009). Sustainability of business is an important pillar of 2010 years business strategy which are carried out for the part of the corporate social responsibility and coalition of global investors have appraised the Coca-Cola with high-quality reports for the investors (www.coca.collahellenic.com). Coca-Cola is much focusing upon the Social Responsibility focus because it wanted to promote the lives of people living in the community. Coca-Cola is involved in many programs like Education on Wheels especially in Singapore (O.C. Ferrell, John Fraedrich Linda Ferrell, 2009). Coca-Cola is diversifying bas ed upon its products a planned to launch new products in UK. As Malven Water a product of Coca-Cola is owned by the UK (Hall, 2007). The competition of the Coca-Cola with PepsiCo Corporation has forced the Coca-Cola to get profit beyond the selling of its products. Company does not only sell the products but works with the bottling companies. Some which are owned by the Coca-Cola but others are not. Company is facing the issue of earning more. To combat this issue Coca-Cola has acquired the companies to make more growth. Mr., Daft the Chief Executive of Coca-Cola in 2001 made recommendations to acquire the Quaker Oats Company. Coca-Cola was interested in the brands of the Quaker Oats Company. But Quaker Oats Company was bought by the Pepsi in 2001 (Lynch, 2007). Coca-Cola throughout history has crises in market shares. The New Coke fiasco was noticed and it took step to replace this version with original brand of Coke and defeated its archival Pepsi. Executives of the Coca-Cola thou ght to revise the formula of this Coke product (Adam Lindgreen, Martin Hingley Joà «lle Vanhamme, 2009).

Great Expectations by Charles Dickens :: Great Expectations Essays

â€Å"Great Expectations† by Charles Dickens This assignment is looking closely at a novel written before 1900. The book is called â€Å"Great Expectations† by Charles Dickens. The novel is in the first person, autobiographical form, that it is Pip who looks back at his past life and recounts the event which led to the situation we find him in at the last chapter. Dickens creates some memorable people, realism is found in his settings. The two characters I shall concentrate on are Pip and Magwitch appears in the opening sequences of the novel but does not return until chapter 20 when Pip is twenty three. This second sequence reveals the identity of the person who has made Pip a ‘gentleman’. When Pip was a young boy his mother, father, and five brothers died. So Pip had to live with his sister and her husband the blacksmith Joe Gargery. His sisters house is a quite lonely house near the River Thames. The house has somewhat a wilderness about it. Magwitch is an escaped convict. Magwitch make it out that he is mean but later on we learn that he is not going to harm Pip. Magwitch is in the sort of situation where he fears for his life because he is a criminal. but he is a quiet religious man. The first time Pip meet the convict he was standing by his family’s gravestones. Dickens describes the scenery as a â€Å"raw afternoon towards evening† he then goes on to say â€Å"this bleak place overgrown with nettles was the church yard†. when Pip first saw Magwitch (the convict) he was scared and didn’t know what to do he saw the iron canes on his legs. Magwitch tipped Pip up side down then up right Pip said to him â€Å"don’t cut my throat sir†. and asked him where his parents are Pip pointed behind Magwitch, at this point Magwitch thought that Pips parents would be behind him and when he didn’t see anyone there he realised that he meant that they were dead.

Impact of Reducing Global U.S. Troop Deployment Essay -- Effect of Iso

Introduction The United States military is the strongest military that the world has ever seen. However if it is to continue to remain a dominant power it must remain in key positions throughout the world. The United States military is used for more than just fighting the nations wars, it is also used as a diplomatic tool, a deterrent, and to assist in stabilizing the world economy. The effects of reducing U.S. troop presence around the world will have repercussions in more aspects than simply military strength. Deterrence Force Projection is the ability of a nation to apply all or some of its elements of national power (political, economic, informational, or military) to rapidly and effectively deploy and sustain forces in and from multiple dispersed locations to respond to crisis, to contribute deterrence, and to enhance regional stability. Using this definition for force projection the United States is going to put itself at risk if it continues to remove troops from strategically placed overseas assignments. In 2003, it was reported 14 different countries hosted more than 1,000 United States troops. Non-invasion deployments are a common method for deterring regional aggression. Since the 1950’s, an average of about 23% of U.S. troops have been stationed abroad and that a large part of American influence is derived from this military presence throughout the world. (Kane, 2006) One of the main aspects of Army doctrine has been forward presence of its troops. The National Security Strategy of Engagement and Enlargement emphasizes worldwide engagement and the enlargement of the community of free market democracies. In order to be successful in this strategy the United States can not move to a isolationist... ...have had for extended periods of time. The democratic world will feel impacts from the United States willingly taking a backseat on the world stage. Works Cited Collins, John M., 1998. Military Geography for Professionals and the Public. Washington, DC: Brassey’s. Ettlinger, Michael and Linden, Michael. â€Å"A Thousand Cuts.† Center for American Progress, September 2010. Arm'ys europe commander hopes to stave off further troop reductions. (2011, Oct 5). Retrieved from: http://www.nationaldefensemagazine.org/blog/Lists/Posts/Post.aspx?List=7c996cd7-cbb4-4018-baf8-8825eada7aa2&ID=537 Kane, Tim. Global U.S. Troop Deployment, 1950-2005. Center for Data Analysis Report #06-02, The Heritage Foundation, 2006. Buhaung, H., & Gleditsch, N. P. (2005, Sep 26). The death of distance. Retrieved from http://www.prio.no/sptrans/-830327507/2004npg003.pdf

gatjay F. Scott Fitzgerald’s The Great Gatsby - Jay Gatsby as the Magician :: Great Gatsby Essays

Jay Gatsby as the Magician in The Great Gatsby Magicians are known for the tricks that they play on the eyes. What often seems like magic, turns out to be just a careful flick of the wrist. In the book The Great Gatsby, by F. Scott Fitzerald, the magician is compared to the character of Jay Gatsby. The magician motif is used among other tools to prove that appearance is not always reality. The higher class throws sophisticated and glamorous parties that include many interesting people. They have fun and show off their fortunes with the grand affairs. Jay Gatsby is described as a rich, powerful man, and mysterious man, but all his fortune is made for a simple cause, the love of the beautiful Daisy Fay Buchanan. He is compared to a magician because he gives an appearance of being in a higher class than he really belongs to. Gatsby strives to appear to be high class, but reality ends up hurting him hard in the end. Gatsby's money was not earned legally or inherited as a fortune from his great uncle, but was made through illegal sche mes. Gatsby's goal is to try to seem to be in a higher social class than the class where his birthright put him. He creates the illusion of a higher stature. He does not care about the money or any other material wealth. He cares about the love of a woman. Gatsby makes many illusions in hopes of showing his Daisy that he is in a class as high as hers and that they do belong together. What a magician does is deceive his audience. Jay Gatsby has to do that to make his audience believe that he belongs to a higher class than he was really born into. The word "great" is often used to announce a magician. The title of the book is the introduction of the character of Jay Gatsby. He is the great magician that can create magic and fool all the spectators around him. Jay Gatsby throws wonderful parties to give the mirage of great wealth and high class. Only the most interesting people are invited. The thing is that he does not care for the people, but only of what they think of him. He does not show his own face, but gives the impression of someone really lavish by the parties and the guests. gatjay F. Scott Fitzgerald’s The Great Gatsby - Jay Gatsby as the Magician :: Great Gatsby Essays Jay Gatsby as the Magician in The Great Gatsby Magicians are known for the tricks that they play on the eyes. What often seems like magic, turns out to be just a careful flick of the wrist. In the book The Great Gatsby, by F. Scott Fitzerald, the magician is compared to the character of Jay Gatsby. The magician motif is used among other tools to prove that appearance is not always reality. The higher class throws sophisticated and glamorous parties that include many interesting people. They have fun and show off their fortunes with the grand affairs. Jay Gatsby is described as a rich, powerful man, and mysterious man, but all his fortune is made for a simple cause, the love of the beautiful Daisy Fay Buchanan. He is compared to a magician because he gives an appearance of being in a higher class than he really belongs to. Gatsby strives to appear to be high class, but reality ends up hurting him hard in the end. Gatsby's money was not earned legally or inherited as a fortune from his great uncle, but was made through illegal sche mes. Gatsby's goal is to try to seem to be in a higher social class than the class where his birthright put him. He creates the illusion of a higher stature. He does not care about the money or any other material wealth. He cares about the love of a woman. Gatsby makes many illusions in hopes of showing his Daisy that he is in a class as high as hers and that they do belong together. What a magician does is deceive his audience. Jay Gatsby has to do that to make his audience believe that he belongs to a higher class than he was really born into. The word "great" is often used to announce a magician. The title of the book is the introduction of the character of Jay Gatsby. He is the great magician that can create magic and fool all the spectators around him. Jay Gatsby throws wonderful parties to give the mirage of great wealth and high class. Only the most interesting people are invited. The thing is that he does not care for the people, but only of what they think of him. He does not show his own face, but gives the impression of someone really lavish by the parties and the guests.

Narrative Essay Example

Narrative essay Main character: genie Setting: swamp Plot: treasure is found There are four genies, which is Jinny, Winny, Tinny and Ninny, they are very good friend and they have living in a forest called The Peaceful Forest. They live in there almost 100 years, unfortunately they only can live 200 years, but they never feel sad about that and they live happily. One day, a devil has come to their place and tells them that there is a treasure inside the swamp which is behind the forest. He asks them to help him to get the treasure and he will give them a bottle of magic water that can help them to increase lifespan as the reward.After that, because the bottle of magic water only have one, so the genies started to become selfish and only think of self and try to get the magic water. But, actually the devil are lie to them, he just want them to help him to get the treasure and he does not have any reward to give back them. The four genies have a simple mind, so they do not think about the devil will lie to them, so they follow the devil to find the treasure and it take about 2 days to reach there. In the middle of the journey, Jinny, Winny and Tinny started to have conflict because they wanted to drink the magic water and do not want to let another to steal.Then, the devil started to smile because he has successful to provoke their relationship. Luckily, Niny, the leader of them which is lovely and kind, she started to tell them not to argue and try to persuade them but she failed because no one want to listen to her words. Few hours later, they reach the place, the devil is so exciting about the treasure that he have waited so long, so he call them to help him jump into the swamp to get it, but all of them are fighting because of the magic water. The devil can’t stand it, so he goes there and stop their fighting.When they all are pushing and pulling each other, the devil accidently felt into the swamp and he feel so painful because his weakness is cannot touch the swamp. The four genies quickly jump into it and try to save the devil, but it was too late, the devil has turn into ash. Unconsciously, Niny saw the treasure is floating on the swamp, so she take it and open it with the three other genies. After she opens it, they all smile to each other and hug each other because inside the treasure box, there was nothing inside. So, it means everything that they argue was a waste of time, and then they go back home and live happily just like before.

Police Ethics and Deviance Assignment

Running head: POLICE ETHICS AND DEVIANCE ASSIGNMENT Police Ethics and Deviance Assignment Axia College Police Ethics and Deviance Assignment Police officers live by a specific code of ethics that helps them to their chosen profession in the noblest means possible. The problem is that officers are human and as humans, they sometimes give in to temptation and bad judgment while trying to fulfill the completion of those duties. A few of the deviant behaviors that officers succumb to are corruption, misconduct, and brutality. Some officers will partake in the items previously listed in the name of doing the â€Å"right thing†. This has been given the name â€Å"The Dirty Harry† syndrome, after the movie of the same name (Dempsey & Frost, 2005). Regardless of the goodwill behind it, any abnormal behavior by a person sworn to uphold the law cannot and will not be tolerated. Ethics can be described as what one does that is considered right and wrong to society and people. Ethics helps one make decisions and behave in specific ways that will not bring shame and disgrace to one’s self. A police officer’s code of ethics has to be higher than the people they are protecting and serving. T. O’Connor (2005) cites the following Law Enforcement Code of Ethics: |The Law Enforcement Code of Ethics | |As a law enforcement officer, my fundamental duty is to serve mankind; to safeguard lives and property; to protect the | |innocent against deception; the weak against oppression or intimidation; and the peaceful against violence or disorder; and to| |respect the Constitutional rights of all men to liberty, equality, and justice. |  Ã‚  Ã‚  Ã‚   I will keep my private life unsullied as an example to all; maintain courageous calm in the face of danger, scorn, or | |ridicule; develop self-restraint; and be constantly mindful of the welfare of others. Honest in my thought and deed in both | |personal and official life, I will be exemplary in obeying the laws of the land and the regulations of my department. Whatever| |I see or hear of a confidential nature or that i s confided to me in my official capacity will be kept ever secret unless | |revelation is necessary in the performance of my duties. |  Ã‚  Ã‚  Ã‚   I will never act officiously or permit personal feelings, prejudices, animosities, or friendships to influence my | |decisions. With no compromise for crime and with relentless prosecution of criminals, I will enforce the law courteously and | |appropriately without fear or favor, malice or ill-will, never employing unnecessary force or violence, and never accepting | |gratuities. | |  Ã‚  Ã‚  Ã‚   I recognize the badge of my office as a symbol of public faith, and I accept it as a public trust to be held so long as I| |am true to the ethics of police service. I will constantly strive to achieve these objectives and ideals, dedicating myself | |before God to my chosen profession — law enforcement. (para. 12) | As one can see, it is very specific about the treatment of others and how an officer is expected to act while working in the public trust (O’Connor, 2006). This code ethics provides an outline for the officers and takes away any gray areas that may cause some confusion and wrong choices by the officers. One of the first items of the code deals with an officer’s duty to protect and not deceive. Unfortunately, some officers do not apply this part to their working lives or they choose to forget it. This will lead an officer to the darker side of police work such as, corruption and misconduct by the officer. In Los Angeles, for example, corruption presents itself in many forms, such as financial kick-backs, drug-dealing, obstruction of justice, and theft (Staff, 2009). These acts will degrade an officer’s identity and create an air of mistrust amongst those they are supposed to help. Not to mention, they are against the law the police officers have sworn to uphold. This will lead to the officers answering for their actions and being reviewed by other officers, whose duty is to weed out the corrupt officers. Even lesser types of corruption, like taking gratuities and â€Å"cooping†, will compromise an officer’s integrity and effect how they do their job. By taking gifts they will show favoritism to those individuals giving them the gifts. Cooping is the term for when officers rest, sleep or just are negligent in doing their job. That is why it is very important that officer’s followed the code of ethics and remain above the public in everything they do. Misconduct is also something that an officer can do that will tarnish the whole department. Misconduct is what an officer does when they break departmental rules and regulations that guide police behavior. This is not a misuse of authority, but of how an officer acts in regard to the force. This type of deviant behavior shows the police force in a bad light and paints a negative picture of the police and what they do. Some of the types of misconduct are using police property for personal use, unsafe use of police property, failure to write reports, and improper searching of suspects. This is only a small collection of the many types of misconduct, but all are damaging to the character of the officer (Stevens, 2005). Police brutality is probably one of the most egregious of all the deviant behaviors that has been listed previously. It is the use of excessive force against suspects, civilians, and offenders (Dempsey & Frost, 2005, p. 308). This type of deviant behavior has been present since the inception of police work. These acts of aggression are direct infringements of constitutional rights against people who officers are supposed to protect and help. The needed trust in the police officer by the public is broken and is difficult to try to repair. Even if citizen oversight committees are formed and officers are punished for their actions, public trust usually is not restored. Police brutality usually goes hand-in-hand with perjury by the officer committing the brutality. An officer is more likely to lie under oath instead of risking punishment from the court and their department (O’Connor, 2005) Thankfully, most police officers follow the Law Enforcement Code of Ethics. Only a small fraction of â€Å"rogue† officers use the influence of the position to gain power and monetary gain. What needs to be done is to have more honest officers stand up and police their own. Only then will society be able to purge this nefarious aspect from its policing expectations and create a culture free from deceit and wrongdoings by those charged with protecting others. References Dempsey, J. S. , & Frost, L. S. (2005). Police and the law. In (Ed. ), An introduction to policing (pp. 250-290). Retrieved from Axia CJS 210. O’Connor, T. (2006). Topics in police ethics. Manuscript submitted for publication. Retrieved February 19, 2010, from http://www. apsu. edu/oconnort/3300/3300lect04. htm O’Connor, T. R. (2005). Police deviance and ethics. Retrieved February 20, 2010, from http://policecrimes. com/police_deviance. html Staff (2009, July). In the news: police corruption. Los Angeles Times. Retrieved from http://articles. latimes. com/keyword/police-corruption Stevens, M. (2005). Police deviance and ethics (Masters Thesis, California State University – Fresno, 2005). Retrieved from http://faculty. ncwc. edu/mstevens/205/205lect11. htm

Bertie Ahern Essay

Bertie Ahern is present Prime Minister, or Taoiseach, of Ireland, heading the Irish government since 1997. Ahern is a prominent statesman of European stature with great political acumen and wisdom that has helped him to successfully manage a potentially volatile coalition of multiple parties and many independent candidates. Ahern has an illustrious political career where he served as minister of Labor and Minister of Finance in the governments of Charles Haughey and Albert Reynolds. Ahern’s electioneering skills and party management capabilities have been universally praised, being a prominent factor in his rise to the highest position in Irish government. Political Baptism Born in 1951, Bertie Ahern was well groomed politically since his younger days due to an intensely political environment at his home . His father had fought in Irish War of Independence and the Civil War and Bertie closely observed the events, gaining crucial understanding of the complexity and challenges of Irish political system. Although professionally Ahern took the job of accountant, but his political inclination was evidently manifest when he joined Fianna Fail in 1968, at a young age of 17 . In the campaign for Fianna Fail in 1969 general elections, Ahern was spotted by senior party leader Charles Hughey, who was much impressed by the youngster’s electioneering abilities, political maneuvers, capacity of resource management and brilliance for political logistics . The first creditable evidence of Ahern’s electioneering brilliance was registered in his own landslide win in 1977 in his very first effort for elected office. His party had also scored a large win in the Irish parliament and although young and inexperienced by age, Ahern developed a close association with Hughey, who had become a stalwart of politician and one of the strongest competitors for the post of Prime Minister. Ahern was recognized for his talents by being appointed as Assistant-Government Chief Whip. The tumultuous political conditions of Ireland saw it facing election both in the year 1981 and 1982. Ahern was successful in increasing his own victory margin each time, while his canvassing for the party, his handling of party-men and his abilities in mobilizing them did not fail to impress senior party leaders. Fianna Fail lost the elections of 1982 and had to sit in opposition till 1987, a time that saw Ahern’s increasing influence and growth as a seasoned party man and political leader . Ahern was appointed party’s spokesperson and got elected as Mayor of Dublin. In 1987 Ahern’s electioneering abilities were once again on display when he campaigned along with Hughey, Reynolds, and MacSharry and Fianna Fail returned to power. Ahern worked closely in developing the party manifesto that would appeal to largest number of electorates. Eventually Charles Hughey became Taoiseach and Ahern was given the cabinet post for labor . His negotiation skills coruscated in this capacity as well when he became instrumental in introducing various trade related reforms, collaborating with trade unions, and creating the consensus for national economic agreement. Ireland saw another election in 1989, where Fail party lost several seats and lost its marginal lead in the parliament. To form the government Fail had to enter into a coalition with other parties, a step that many party-men deeply resented and opposed. However, Charles Hughey knew that in the capacity of Ahern he had a truly gifted negotiator and campaign manager with abilities correct the complex political equation and help his party form the government again.

Prescription Addiction Essay

Addiction by Prescription In this essay, I’m going to explore the abuse of prescription drugs, provide information on the most commonly abused substances, and on the current treatment options available for users. Because of the rise of prescription pill addiction, it is important that people are made aware of the very dangerous effects that these drugs can have on them. The negative effects can result in jail time, illness, and even death. Painkillers, Depressants and Stimulants, are currently the most commonly abused prescription drugs. Years of research has shown that addiction to any drug (illicit or prescribed) causes a brain disease that can be treated effectively. Successful treatment may need to incorporate several components, including detoxification, counseling, and sometimes the use of addiction medications. Behavioral and pharmacological treatments are both necessary for the recovery of individuals with addictions. According to the National Institute on Drug Abuse, it is estimated that 48 mi llion people (aged 12 and older) have used prescription drugs for non-medical reasons in their lifetime. That’s approximately 20% of the U.S. population. In recent years, there has been a dramatic increase in prescription drug misuse or abuse. This increase has led to a corresponding increase in ER visits because of accidental overdoses as well as admissions to drug treatment programs for drug addictions. It’s thought that prescription drug addiction is on the rise because there are more drugs available to more people and the opportunity for abuse is greatly increased. Doctor’s are reporting writing more prescriptions for patients than ever before. In addition, you only have to go on the Internet to find high numbers of online pharmacies selling these addictive drugs. People become addicted to prescription drugs for various reasons. One may have an injury or any type of pain and begin to take the drug, and soon become dependent. Some take the drug longer than necessary and take more than the prescribed dosage. Other people have genetically addictive personalities. It just takes one prescription and the drug can quickly b ecome addicting. Prescription drugs can still get you high, just like street drugs. People often don’t realize the impact these medications can have on them because they were prescribed by a doctor so they tend to think they are safe. Some people might abuse prescription drugs because they  are more readily accessible than street drugs. It is, unfortunately, very easy to â€Å"doctor shop† and get all of the pills that you want. â€Å"Doctor shopping† is moving from provider to provider in an effort to obtain multiple prescriptions for the drugs an abuser is using.†¨ Vicodin, Oxycodone, OxyContin and Percocet are common painkillers that are abused. Painkillers often contain opioids which are highly addictive and can have a serious effect on the brain. They can cause a â€Å"physical dependence,† meaning the body becomes accustomed. There are also very severe withdrawal symptoms. Depressants, such as Valium and Xanax are drugs that slow brain function. They include sedatives (used to make a person calm and drowsy) and tranquilizers (intended to reduce tension or anxiety). These can cause depression, confusion, exhaustion and irritability and can dangerously diminish heartbeat and respiration. This is especially true when depressants are combined with alcohol and over the counter (OTC) medications. It’s a combination that can even lead to death. Stimulants are a class of drugs intende d to increase energy and alertness. These drugs can increase blood pressure, heart rate and breathing. Stimulants affect the brain through a slow and steady release of two neurotransmitters; dopamine and norepinephrine. They are used for treating conditions including attention-deficit hyperactivity disorder (ADHD), narcolepsy and, occasionally, depression. Excessive vomiting, tremors, sweating and anxiety are just some of the risks of abusing stimulants. †¨ Breaking free from prescription drug abuse takes much more than willpower. Fortunately, medications and counseling can improve the chances of success. New treatments like Suboxone, and traditional therapies like methadone and 12-step programs, are helping thousands of people stay on the road to recovery. There are various options such as; Drug Rehab Programs Available from Support Systems Homes, Detoxification, Residential Treatment (Residential Drug Rehab), Outpatient Treatment, and Community-Based Self-Help Groups. Now we have explored the depths and effects of addiction and dependency on prescription drugs. There are many causes for addiction and almost any substance can be dangerous if used improperly. As long as there are new drugs there will always be new developments in the way to treat them. In summation, there are many ways and substances to become addicted too and anyone can be at risk. If the dangers are known it is much easier to combat the problem of substance abuse. Work Cited  ·DRUG FACTS.† Drug Facts. National Youth Anti-Drug Media Campaign, 1 June 2011. Web. 20 Apr. 2013. .  ·The Truth About Prescription Drugs. Foundation for a Drug-Free World, Aug. 2012. Web. 20 Apr. 2013. .  ·Ã¢â‚¬ Prescription Drug Abuse Rates Increase in the Western United States, Northwest Now Leading Area of Epidemic.† Yahoo News. Passages Malibu, 3 Apr. 2013. Web. 20 Apr. 2013. .  ·Ã¢â‚¬ Prescription Drugs: Abuse and Addiction.† Drug Abuse. National Institue On Drug Abuse, Oct. 2011. Web. 20 Apr. 2013. .  ·Ã¢â‚¬ Prescription Drug Abuse: Addiction, Types, and Treatment.† WebMD. WebMD, 18 Dec. 2012. Web. 20 Apr. 2013. .  ·Ã¢â‚¬ Prescription Drug Addiction: Information and Treatment.† Treatment for Prescription Drug Addiction. Support Systems Homes Inc, Nov. 2011. Web. 20 Apr. 2013. .

Saudi Dairy & Foodstuff Company Case Study Example | Topics and Well Written Essays - 4250 words

Saudi Dairy & Foodstuff Company - Case Study Example The company has been very successful in its operations because it employed the best strategies ever especially merging with Tetra Park, which led it to introduce more products to its normal production. This paper provides a clear picture of how the company was established, how it began operations, how it came to merge with Tetra Park the best strategies it employed in order to become the best in Saudi Arabia and how it is performing so far. The paper also describes the companies SWOT Analysis where it provides the company’s Strengths and Opportunities and Threats and Weakness. The company’s major threats include stiff competition from competitors, instability of economy, importation of similar products, unstable management, and incompetent staff. This paper mentions two main recommendations for these challenges. These are ensuring proper management, which leads to quality production, and proper marketing techniques, which include media advertisement. Therefore, it is ab le to give the viewer a clear depiction of the entire analysis of SADAFCO Company. Company Analysis Saudi Dairy & Foodstuff Company Introduction Saudi Dairy and Foodstuff Company (SADAFCO) was developed in 1746, with it’s headquarter centered in Jeddah, Kingdom of Saudi Arabia (KSA). The company’s production began in a year later with main concentration being on dairy products. Several other attainments were put in place in following years. ears. As from 1991, on top of milk-associated products engrossing ice cream, the firm has enlarged the product variety with the introduction of tomato paste, cheese (via the combination venture with Saudi New Zealand Milk Products (SNZMP) Saudi Arabia, snacks and hummus (through the attainment of Sara Snack Foods Factory in 1995). 1SADAFCO Company went public in 2005 and is recorded on the Stock Exchange of Saudi Arabia (Arnold 2009). The company has more than 100, 000 shareholders and is one of the top companies in production of foodstuff and milk products in Saudi Arabia. Despite going through a number of challenges, SADAFCO has never taken the content easy with having conq uered the technical challenges of the dairy industry in the Asian continent. Despite the fact that they have been substantial, they have also long been one of the top thinkers in local marketing firms, because they are familiar with the significance of band building (Al Fawzan & Al Sadhan 19). The ultimate aim of this context is to give a clear outline of SADAFCO Company in Saudi Arabia beginning with its external environment and general environment and winding up with the internal environment as well as issuing recommendations and conclusion. The external environment entails PEST-NED tools which are the functional units of SADAFCO. The internal environment entails vision, mission and objectives of the Company as well as strategies and tactics employed by the company in the market field. It also contains SWOT analysis which summarizes the operation of the company. External Environment General Environment This part discusses the different tools majorly